ABS-CBN Center for Communication Arts, Inc.,

doing business as A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...

Star Magic (formerly known as ABS-CBN Talent Center), is the

talent agency Talent has two principal meanings: * Talent (measurement), an ancient unit of mass and value * Talent (skill), a group of aptitudes useful for some activities; talents may refer to aptitudes themselves or to possessors of those talents Talent may ...

owned by

ABS-CBN Corporation ABS-CBN Corporation is a Filipino media company based in Quezon City, Metro Manila, Philippines. It is the largest entertainment and media conglomerate in the Philippines. It is a subsidiary of Lopez Holdings Corporation which is owned by t ...

based in

Quezon City Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the List of cities in the Philippines, most populous city in the Philippines. According to the 2020 census, it has a populatio ...

Metro Manila Metropolitan Manila (often shortened as Metro Manila; fil, Kalakhang Maynila), officially the National Capital Region (NCR; fil, link=no, Pambansang Punong Rehiyon), is the capital region, seat of government and one of three List of metrop ...

, Philippines that was founded in 1992.

History

In April 1992,

Freddie M. Garcia Federico "Freddie" M. García (born July 13, 1944), also known as FMG, is a Filipino business executive who served as President of ABS-CBN Corporation, the largest media conglomerate in the Philippines, from May 26, 1997 to December 31, 2003, as ...

, then ABS-CBN executive vice president and general manager, and

Johnny Manahan Juan "Johnny" Ledesma Manahan (born 11 February 1947), also known as Mr. M, is a Filipino film and television director, actor, talent manager, and screenwriter. He is known for managing actors, being the manager for ABS-CBN's Star Magic (forme ...

, then program director, formed the idea of creating a stable of new stars exclusively for the network. Star Magic was created to assist young talent in the Philippines, where its talents undergo training in acting, personality development and physical enhancement before joining in the

Philippine television Television in the Philippines was introduced in October 1953 upon the first commercial broadcast made by Alto Broadcasting System (now ABS-CBN), making the Philippines the first Southeast Asian country and the second in Asia to do so. Even b ...

and

film industry The film industry or motion picture industry comprises the technological and commercial institutions of filmmaking, i.e., film production companies, film studios, cinematography, animation, film production, screenwriting, pre-production, post ...

such as the television shows of

ABS-CBN ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Television in the Philippines, Philippine Commercial broadcasting, commercial broadcast broadcast network, network tha ...

and

Star Cinema ABS-CBN Film Productions, Inc. (doing business as Star Cinema or ABS-CBN Films) is a Philippines, Filipino film studio and film and television production company and film distributor headquartered in Quezon City. It is one of the major film ...

films, commercial projects, and corporate events. On June 26, 2011, the company celebrated its 19th anniversary on '' ASAP Rocks''. It also launched the new website and the new music video with the current artists of the company. In 2019, Star Magic hosted a '' Mobile Legends: Bang Bang'' event with 4 teams of celebrities. In 2020, following the expiration and subsequent denial of ABS-CBN's franchise, Manahan and Mariole Alberto stepped down, with Manahan moving to

Brightlight Productions Brightlight Productions is a Philippine television production company founded and owned by Albee Benitez who previously served as Negros Occidental's 3rd district representative from 2010 to 2019 and the current Mayor of Bacolod. Airing more ...

and later to

GMA Artist Center Sparkle (formerly GMA Artist Center, also known as Sparkle GMA Artist Center and GMA Talent Management and Development Department) is the talent agency owned by GMA Network Inc. based in Quezon City, Metro Manila, Philippines that was founded i ...

. Laurenti Dyogi was named the new head which took effect on January 1, 2021. In 2021, Star Magic announced during its Black Pen Day Signing that they will be launching Star Magic Records, a sub label under ABS-CBN Music; Star Magic Studio, which will create content for Star Magic artists; and Star Magic Digital Artist Agency, as well as relaunching

's theatre arm Teatro Kapamilya.

References

External links

* {{ABS-CBN 1992 establishments in the Philippines Talent agencies of the Philippines Assets owned by ABS-CBN Corporation

History

See also

References

External links